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Dr Martens Typography Ad

Concept, Storyboarding, Design, Animation,

Art Direction 

"A symbol of self-expression at the very heart of British youth culture"

Since I was 18, I've always wanted this pair of Dr Martens boots - the 1490 Smooth.

The Idea

Keeping in line with the Dr Martens branding, I chose to stick to the grungy styled photography and drew much inspiration for the art direction from the iconic black and yellow threading.