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Motion. Design. Direction.
Razer Mamba Hyperflux
& Firefly Hyperflux
Role
2D Design & Animation,
3D Compositing
Produced in
Genesis Motion Design
Razer commissioned Genesis Motion Design to create a promotional video to explain the science behind their 'Hyperflux' technology.
01 - The Brief
In contrast to the full CGI/3D promotional content that Razor usually favors, we chose to do something different by making it look more graphical through cel animation and more 2D design elements.
02 - The Approach
Process
A compilation of some of the R&D which the team did for this project.
Inspiration
Since the snake was already the main character, I decided that each particle would replicate a firefly in motion but still retain a sleek modern tech graphical look.
Compositing
All the particle simulations were done in After Effects using the Form and Particular plugins, with glow added on top.
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