Motion. Design. Direction.
Genesis Manifesto
Role
Concept, Storyboarding,
Styleframes Design,
2D & 3D Animation
Produced in
Genesis Motion Design
01 - The Brief
Creating a company manifesto to talk about our beliefs, culture and approach to work as designers in Genesis Motion Design.
Pulling together all our specialties in a mixed media blend of 2D, 3D and live action stop-motion, we created a wonderful mess of different art styles that clearly portrayed the character of the diverse team.
02 - The Approach
Process
Above are my initial styleframes for the script line "You might have seen us". Although I liked the design, I wanted to break out of my comfort zone and try a different style and color palette. Thus, I decided to go full black and white with varied textures and more abstract organic shapes.
"You might have seen us"
I kept the same visualisation of this script line by showcasing the opening of an eye. However, I chose to go for a more fluid look, whereby the shadows felt more natural and the eye was stylised to have a curvier and more gelatinous feel.
"You might have heard of us"
From the eye, the fragments and bubble-like elements bring the viewer to a very fluid audio waveform that swirls about the screen.
"You might be wondering who we are"
A Picasso-inspired, more graphically designed face, built out of the facial features that were shown in earlier scenes.
"We align people and brands together"
Two halves forming a whole, merging to become The Excalibur. The sword was a visual symbol of the power we wield in aligning people and brands together, with the added benefit of also looking really cool in animation.